Are we crazy for offering a $197/Yr membership for only $19?
The Influential Membership
NOTICE WHAT HAPPENS WHEN YOU KEEP SCROLLING — THE NUMBERS COME FIRST.
TRUSTED BY OPERATORS WORLDWIDE
Members inducted to date
Hours of R&D across 100+ disciplines
Explosive growth
unlocked
World-class programs across all collections
As you read the next section, picture the rooms these numbers HAVE IMPLICATIONS in —
THE ROOM LISTENS DIFFERENTLY
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80MS IS ALL IT TAKES
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52 BRIEFINGS · ONE YEAR
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STOP BEING OVERLOOKED
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$19 TODAY · LOCKED FOREVER
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BUILT TO INFLUENCE AT
The systems were engineered to perform inside the world’s most competitive environments — from unicorn startups to Fortune 500 boardrooms.
Apple
Tesla
Amazon
JP Morgan
Accenture
BCG
Nestlé
Spotify
Boeing
Reliance
HDFC Bank
Warner Bros
Universal
Wipro
Fidelity
All trademarks are property of their respective owners. No official endorsement is implied.
Ask yourself — 01
Do you want your ideas to carry more weight in every room?
Ask yourself — 02
Would one useful influence skill per week compound over a year?
Ask yourself — 03
Is $19 a fair trade for a system priced at $197?
You’re already nodding. That feeling is your answer — keep reading, then start.
If you nodded even once, you already know why you’ll keep reading.
The cost of waiting
Feel that? Hold onto it while I show you where this began —
THE ORIGIN · WHY THIS EXISTS

“Kushal, you will not live beyond your 30th birthday.”
— A DOCTOR’S VERDICT THAT BECAME THE FOUNDATION OF A MISSION
I was not born magnetic. My journey did not begin on a stage — it began with the sting of a slap and the shame of being bullied for stumbling over a simple introduction. To have the intelligence, the drive, the work ethic — and still watch others rise while I remained an afterthought.
I lived that so completely that a doctor once looked me in the eyes and delivered his verdict. I was sick. I was powerless. I was invisible. That was the moment I made a decision — not a motivational one, a ruthless one: I would reverse-engineer every power dynamic, every deal, every moment of extraordinary achievement, until I understood exactly what separated those who command outcomes from those who merely experience them.
25,000 hours. 100+ human disciplines. 150+ international training programmes. Over a decade of testing these principles in the toughest rooms on earth. What I discovered is almost comical in its simplicity: the #1 people do not work harder than you. They run a completely different operating system — one that makes decisions bend toward them, resources flow in their favour, and influence become the only currency that matters.
80 MILLISECONDS. WATCH FOR IT —
THE MECHANISM · WHAT MAKES IT WORK
INSTINCT — 80MS
CONSCIOUS THOUGHT — 300MS+
Your instinct answers before your reasoning even loads. That’s the window we train.
Now that you see the window, you can’t help but see the gap it creates —
THE PAY GAP · ECONOMIC POLICY INSTITUTE
1X — WATCHING
281X
281X — REHEARSING
Source: Economic Policy Institute — analysis of top 350 U.S. firms
HERE’S HOW YOU CLOSE IT. FIVE WAYS.
What you receive · The five deliverables
01
EVERY WEEK · 52 DELIVERIES · YEAR-ROUND
One precision insight from the Influence Mastery System delivered to your inbox every single week. Not theory. Not motivation. A specific, implementable tool you deploy in your next meeting, conversation, or negotiation — the same day it arrives.
52 INSIGHTS · ONE YEAR
02
LIVE · ONE GUARANTEED SEAT · ANNUAL
A live, 2-hour deep-dive into the foundations of influence — the one skill that determines the gap between #1 and everyone else. Every conversation you enter, you either win or lose. This shows you exactly how to win, every time.
LIVE · 2 HOURS · GUARANTEED SEAT
03
1:1 · PRIVATE · ONCE PER YEAR
A private, one-to-one session built entirely around your career situation, your goals, and the precise move that takes you furthest, fastest. Not a group call. Not a webinar. Yours entirely — you leave with the exact next steps to execute.
PRIVATE · 60 MIN · 1:1 ONLY
04
EMAIL-BASED · EXCLUSIVE · MEMBERS ONLY
Invitations to live events before they open to the public. Private post-session notes from Kushal. Collaboration masterclass access. Intelligence the outside world never receives — reserved only for the people already inside.
INNER CIRCLE · MEMBERS ONLY
05
PRE-RECORDED · SELF-PACED · FULL ACCESS
Concentrated, high-intensity courses covering influence, persuasion, business strategy and corporate mastery — roughly 1.5 to 2 hours each, zero filler. Every Mini-Program is a direct gateway into the full flagship programs that go deeper.
SELF-PACED · FULL ACCESS
Seats are limited and this precise stack is not guaranteed to remain at $19.
Imagine practicing all of this in rooms that push back —
20 ARENAS OF MASTERY
The same operating system deploys across every high-stakes arena of your professional life — from the boardroom to the negotiation table to the stage.
01
Positioning
02
Sales
03
Negotiation
04
Networking
05
Speaking
06
Interviewing
07
Marketing
08
Business Influence
09
Corporate Ascent
10
Leadership
11
Authority
12
Persuasion
13
Deal-Making
14
Storytelling
15
Presence
16
Reputation
17
Sales Systems
18
Team Command
19
Investor Relations
20
Personal Brand
TWELVE MONTHS FROM NOW, YOU’LL REMEMBER THIS AS WEEK ONE.
THE YEAR INSIDE · BEFORE & AFTER
This is not a course you complete and forget. It is a system that rewires how you operate — permanently. Here is what a year inside does to a professional.
By the time you finish their stories, you’ll already be writing your own —
Voices from inside · Unsolicited, Unedited
Not staged case studies. The kind of messages that arrive mid-week, after a briefing gets used in a real room — and works.
“Week 3 briefing, used word for word in a pricing call. The client stopped negotiating and just said yes. That one conversation paid for a decade of this.”
Aditya M.
Agency founder · Bengaluru
“I’ve bought $2,000 courses that did less for me than the first month of briefings. This is the first thing I’ve finished — because it fits inside a real week.”
Sarah K.
Product director · London
“My manager asked what changed. Nothing changed — except I stopped ending sentences like questions and started framing decisions before the meeting. Briefing 7.”
Rohan D.
Senior engineer · Fortune 500
“The strategy session alone was worth more than the price of the whole year. He mapped my next two career moves in forty minutes. I executed the first one in three weeks.”
Priya N.
VP, strategy · Mumbai
“I’m an introvert. I didn’t want to become louder — I wanted to stop being skipped. This teaches precision, not volume. Nobody talks over me anymore.”
Daniel W.
Data science lead · Singapore
“Joined at $19 thinking worst case I lose a coffee budget. Eight months in, I negotiated a 22% raise using the exact sequence from the negotiation briefings. Best asymmetric bet I’ve made.”
Meera S.
Consultant · Dubai
Names abbreviated for privacy. Results vary — the constant is that people who use the briefings, get used to winning.
Now open the box. Take your time with each piece —
Deliverable · The Crown Jewel · 1:1 Private
We start from where you actually are — not a generic framework. Every minute maps to your real career and your real leverage.
One-To-One. Never A Crowd.
Direct, undivided attention on the one thing standing between you and the next level. You are the only person in the room.
Leave With The Exact Next Move
Not ideas to think about — a sequenced action plan with the single highest-leverage step identified and ready to execute.
Strictly One Per Year
Scarcity is the point. This access cannot be bought at scale — which is exactly why the outcome is worth many times the price.
Private · 60 Min · 1:1 Only · Limited To One Session Per Member Per Year
THAT’S THE MAP. NOW THE METHOD —
Deliverable · Live · One Guaranteed Seat
Live, Not A Replay
You are in the room as it happens — asking, reacting, adapting. The energy of live is where breakthroughs actually land.
The One Skill That Compounds
Influence sits underneath every raise, every deal, every promotion. Master it once and it pays you back for the rest of your career.
A Guaranteed Seat
Members get a locked seat every year — no scramble, no waitlist. Your place at the table is already reserved.
Immediately Deployable
You leave with moves you can run in your very next conversation — not abstract theory you forget by the weekend.
Live · 2 Hours · Guaranteed Seat · Held Once Per Year
Picture the room where all of this compounds —
Deliverable · Members Only · Never Public
First Access, Every Time
Event invitations land in your inbox before the public ever hears about them. You choose your seat while everyone else waits.
Private Notes From Kushal
Post-session debriefs written for members only — the thinking behind the moves, not just the moves themselves.
Collaboration Masterclasses
Access to closed-door sessions and guest collaborations you cannot find, buy, or stream anywhere else.
Intelligence Kept Inside
The sharpest, most current thinking is shared here first and never leaves. Membership is the only door in.
Inner Circle · Members Only · Access Ends The Moment You Leave
And when you want a skill on demand, you simply reach for it —
Deliverable · Self-Paced · Full Access
Zero Filler, Pure Signal
On Your Schedule, Forever
Watch at 6am or midnight, once or a hundred times. The full library stays open the entire time you are a member.
Four Domains Of Power
Influence, persuasion, business strategy and corporate mastery — the exact levers that move careers and companies.
Your Gateway To The Flagships
Every Mini-Program opens the door to the full deep-dive programs — you always know the exact next level to climb.
Self-Paced · Full Access · The Entire Library, The Day You Join
ONE DECISION. WATCH WHAT IT BUYS YOU.
Everything you get the moment you join
52 Weekly Influence Briefings
One trained skill per week — scripts, frames, and moves you use the same day.
$79 value
Influence to Income Masterclass
The complete framework for converting attention into offers, deals, and rates.
$49 value
60-Minute Paramount Strategy Session
Live, working session to map your next 90 days of positioning.
$39 value
The Inner Circle Dispatch
Members-only analysis of real persuasion plays as they happen.
$19 value
Mini-Programs Library
Self-paced deep dives: authority, negotiation, storytelling, presence.
$11 value
When you decide — and you will decide — remember it started with one belief —
KUSHAL RATKAL’S TENET
PHOTO — KUSHAL
FIG. 02 · THE TENET
If you believe magnetic charm or unbreakable conviction are “gifts” handed out at birth, you have been lied to. Influence is not inherited — it is engineered. The same decade-long obsession that decoded how the world actually works is now transmittable. That is the entire premise of this membership.
“Knowledge that does not convince either you or someone else to decide in your favour — is useless.”
KUSHAL RATKAL · FOUNDER, INFLUENCE ALCHEMY
“The #1 people do not work harder than you. They have the same 24 hours. They run a different operating system.”
THE CENTRAL PRINCIPLE OF THE SYSTEM
MEET THE PERSON WHO LIVES BY IT —
THE FOUNDER
FOUNDER, INFLUENCE ALCHEMY · 3X AUTHOR
PHOTO — KUSHAL
FIG. 03 · THE OPERATOR
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25,000+ hours of R&D across 100+ disciplines — from Neuroscience to Brain Hacking
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Author of 3 iconoclastic books on influence and human performance
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Designer of 18 world-class programmes in the I.N.F.L.U.E.N.C.E Mastery System
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10,000+ professionals and business owners impacted globally
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Founder of the only I.N.F.L.U.E.N.C.E Mastery System on earth
“The dragon goes deep into the cave to rest. The world only sees the flight. I help you build what happens in the cave.”
So, be honest with yourself — is this you?
WHO THIS IS FOR
This is not a motivational programme for the undecided. It is a precision system for those who already know what they want — and are done waiting for it.
THIS IS FOR YOU IF
✓
You already know what you want and are done waiting for it
✓
You are ready to install a system, not collect more tips
✓
You compete in high-stakes rooms where the wrong move costs
✓
You want influence to compound — permanently, not for a day
THIS IS NOT FOR YOU IF
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You are looking for quick motivation to feel good today
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You want a certificate more than a transformation
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You believe influence is a gift you either have or don’t
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You are not willing to do the internal work behind the results
If you saw yourself above, you’re about to find the price almost unfair —
THE REAL COMPARISON · WHAT $200 BUYS ELSEWHERE
Before you consider the price, consider what the same money buys in the market — and what it does not buy you at all.
ELSEWHERE · $200
What the market gives you
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One ticket to a single-day seminar you forget in a week
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A shelf of books you may never finish or apply
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A handful of generic online courses with no system
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One hour with a coach — then you are on your own
THIS MEMBERSHIP · $19 TO START
What you get here
✓
52 weekly I.N.F.L.U.E.N.C.E briefings for a full year
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The complete, transmittable mastery system — not tips
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Complimentary masterclass ticket + strategy session
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A permanent operating system that compounds for life
WHICH RAISES THE OBVIOUS QUESTION —
The Price · Why $19
Not a discount. A decision.
52 weekly briefings, straight to your inbox
A held seat in the live masterclass
The full system — Inner Circle access included
No auto-renewal — you decide if it earns $197
Why the price works this way
The Anchor
$197 is already 1/10th of what a year of weekly briefings, a 1:1 session, and Inner Circle access are worth. $19 isn’t a markdown — it’s what delivery costs us in year one.
The Risk, Removed
The question was never whether the system works — it’s whether you’d risk $197 to find out. At $19, that risk disappears. Less than one client, less than one book, to test it properly.
The Win-Win
If it performs, you renew at $197 because the math proved itself. If it doesn’t, you still walk away with more usable insight than any newsletter — at a fraction of the price.
We’re not selling a diluted membership. We’re removing the only thing between you and the system — the size of the first bet.
Fair? Good. Now watch how simple starting now becomes —
Frictionless by design
01
Tap the button
One click. No application, no call, no waiting list. $19, once, for the year.
02
Get instant access
The full stack unlocks immediately — briefings, masterclass, library, everything.
03
Use week one, this week
Your first briefing takes 15 minutes. You’ll deploy it in your very next conversation.
Close your eyes for a second and place yourself twelve months out —
Twelve months from now
First — the door
Close your eyes for a second and picture the most important room you’ll walk into this year. Feel the handle in your hand. Notice that this time, your breathing is slow — because for fifty-two weeks you’ve been training for exactly this. You already know how you’ll open, how you’ll frame it, and how you’ll hold the room from the first sentence.
Then — the shift
Halfway through, notice the small thing that changes everything: nobody is checking their phone. The most senior person in the room leans forward and writes down a phrase — your phrase. And somewhere in the back of your mind you register, calmly, that this is simply what rooms feel like now.
Finally — the lookback
Now look back at today — this exact moment, reading this exact page. Twelve months from now, this is either the day everything quietly turned, or just another Tuesday you scrolled past. As you weigh that, you can already feel which version of the story you’d rather be telling — which means part of you has already decided. The only thing left is to act on it.
AND IF IT DOESN’T WORK? YOU RISK NOTHING. READ ON —
Let’s be honest about what $19 actually is: it doesn’t come close to covering what’s inside. It covers the cost of getting it to you — the delivery of fifty-two briefings, the live seats, the library, the circle. The work itself? That’s already paid for. You keep every single piece of it for one entire year.
Read that again, because it matters: there is no fine print to hunt for and no refund policy to test, because there is nothing to reverse. From the moment you join, everything that arrives is yours — every briefing, every recording, every framework — for one entire year. The only genuinely risky option on this page is doing nothing — because that one costs you the year.
Yours for a full year
Every briefing, seat, note, and framework delivered across the next 12 months is yours to keep. Nothing expires early, nothing gets clawed back.
$19 covers delivery
Not the value. Not the year of work. Just the cost of putting it in your hands, week after week, for 52 straight weeks.
No strings, no traps
No auto-renew ambush, no upsell maze, no “premium tier” hiding the good parts. One price, one year, everything included.
Still skeptical? Good — carry those doubts into the next section.
Is the price really going up?
What exactly happens after I pay?
How much time does this take each week?
What if it isn’t for me?
Is this manipulative persuasion stuff?
I’m introverted. Will this work for me?
I’ve bought courses before that changed nothing. Why is this different?
Why one payment for a full year?
ONE DECISION LEFT.
Two timelines · One decision
Timeline A · The tab closes
Tomorrow looks exactly like today, which is why nothing feels lost. The meetings keep happening. The ideas keep landing “fine.” The raise conversation keeps getting postponed to a quarter that never quite arrives.
Then one afternoon, someone with half your competence gets the room to lean in — and you recognize the techniques, because you almost learned them. The price of Timeline A was never $19. It was fifty-two weeks of compounding you gave away for free.
Timeline B · You decide today
Week one, a briefing lands and you use a single line from it in a real conversation — and it works. Week six, you catch yourself structuring an argument before you speak. Week twenty, people start asking how you always seem so composed in the room.
By week fifty-two, none of it feels like technique anymore. It’s just how you communicate now — and it cost you the price of a delivery fee.
You already see yourself in the second timeline. So act like it —

No more scrolling. This is the moment the page was built for.
Everything you’re saying yes to
52 weekly persuasion briefings — one per week, for one entire year
One guaranteed seat in the annual live strategy session
A guaranteed seat at the live 2-hour masterclass
The Inner Circle — invitations, sessions, and access all year
The complete Mini-Program library, unlocked from day one
The terms, in one sentence: your $19 covers delivery — everything above is yours to keep for one entire year, with no auto-renewal, no hidden tiers, and nothing clawed back.
THE $19 PRICE LOCK EXPIRES IN
The moment you decide, everything gets simpler. And the best moment to decide is while the price is still $19.
A final word · From Kushal
Most people never make it to the bottom of a page like this. They skim, they bookmark, they tell themselves “later” — and later becomes never. You didn’t. You read it. That tells me something about you that no résumé could: when something matters, you go all the way to the end.
So let me be direct with you, the way I would be in a private session. You do not have an ability problem. You have never had an ability problem. What you’ve had is an architecture problem — and architecture, unlike talent, can be installed. Fifty-two weeks from now you will be somewhere. The only question this page was ever really asking is whether you’ll arrive there by design, or by drift.
Decide by design. I’ll see you inside.
— Kushal Ratkal
PHOTO — KUSHAL
P.S. — The $19 founding rate is real and it is temporary. When it moves to $197, everyone who joined today keeps $19 forever. That asymmetry only exists on one side of this moment — the side where you acted.
P.P.S. — Still hesitating? Remember what $19 actually buys: delivery. Everything that arrives over the next twelve months is yours to keep. The only thing you can actually lose by trying is the story that you were “about to start.”
STOP BEING THE SMARTEST PERSON NOBODY HEARS.